This 30 television commercial was used to launch ‘The View from the Shard’ it appeared on UK television and online. Based on the idea that to most of us 'The Shard' is a stunning building to look up at from the ground, but nothing compared to the view looking down from the top.
The film was shot over the course of five days on location in London and was used to promote the company via many social networks resulting in a significant increase of website traffic.
Advertising Agency - M&C Saatchi London
DOP - Jake Polonsky (Senna, Billions Showtime Entertainment)