In 1976 Honey Monster and Sugar Puffs were born but after decades of fame he faced the perfect storm. Sugar had become the new evil and hairy 70's icons were viewed with suspicion. The Honey Monster had two options, either reform or retire.
This latest film sees the return of a new leaner, healthier, Honey Monster with a brand new relaunch campaign inspired by old fashioned outdoor fun to advertise a new healthier product.
Honey Monsters new mission was to get kids back outside playing games. Simple, honest fun on a monster scale to keep both kids and mum happy.
After only four weeks back on air, Sugar Puff sales were up by 400%
Advertising Agency - The Gate Worldwide
DOP - August Jakobsson