Advertising Agency - Isobel

DOP - Mike George

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Said to be a world first, this 30-second spot for Cornish ice-cream company Kelly's is spoken entirely in Cornish. It celebrates the family run company's Celtic heritage and aims to raise awareness of the little-spoken Celtic language. Cornish was recognised under the European Charter for Regional or Minority Languages in 2003, but many were angered last month when funding to “support the development of the language” was cut by the UK government.

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“This new Cornish speaking advert shows off our fantastic new ice cream range with a strong link to its heritage while also supporting the movement to speak Cornish,” said Charlotte Hambling, head of marketing for the ice cream brand. “We hope our cheeky Cornish chap will make people smile while also driving home a more serious message.”