THE BASIC SKILLS AGENCY

Advertising agency: McCann Erickson

DOP - Peter James

A 60 second charity commercial for UK television for The Basic Skills Agency. The aim of the film was to highlight the work of the charity which supports the learning and skills sector in providing more and better opportunities for all adults, and to advance the case for adult learning among policy-makers.

The commercial was filmed in one day on location at the Walthamstow greyhound racing stadium in Waltham Forest and was subsequently awarded silver at the Midsummer Awards and bronze at the British Television Advertising Awards.

 

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